Monetize

Transform your business from barely-making-it to wildly successful. Bonus: The Ultimate Business Planner.

Corporate Mentoring for Small Businesses: Monetize

Benefit from a wealth of corporate knowledge in this MONETIZE workshop built specially for small businesses. 21 audio modules of 5-10 minutes, each including a business thought-question to ponder, a case study, three or more tricks or tips to consider (without being overwhelmed), wisdom from the best of the world's business books, and data, research, anecdotes, and stories galore. Added Bonus: The Ultimate Business Planner. Plus all of the below.

  • #1: Branding

    How much more would your business be worth if you really knew how to brand it? Successfully-branded businesses fear less from the competition, and find it easier to sell 'automatically.' Learn how.

  • #2: Intellectual Property

    Whether you have products or services that have potential for patents and copyrights, or a process or methodology that could be trademarked, learn how you can protect - and profit from - your intellectual property.

  • #3: Customers, Complaints & Competitors

    Even the most successful businesses need to know how to deal with customers, complaints, and competitors. We'll share the optimal responses to the thorniest situations so you can relax.

Each Module Includes:

  • A five to ten-minute audio with the tips and tricks critical for your business

  • A case study and quiz so you can assess your understanding of the module's content

  • An exercise so you can learn how to apply the content to your own business

  • Highlights of a relevant popular business book so you can benefit from the wisdom of others

  • Additional resources -- websites, courses, and book recommendations --for further exploration

  • And for VIP signups, the opportunity to participate in a MasterMind group tailored to your business needs to fuel your business success

Course curriculum

  • 1

    Module 1: Introduction

    • A Letter from Your Instructor - Welcome!

    • Module 1 Video

    • Module 1 - Using the Case Studies

    • Module 1 - Using the Quizzes

    • Module 1 - Using the Application/Reflection Exercise

    • Additional Resources

  • 2

    Module 2 - How to Be Everywhere: Sell the Sizzle and the Steak

    • Module 2 video

    • Module 2 - Case Study

    • Module 2 - Quiz

    • Module 2 - Application/Reflection Exercise

  • 3

    Module 3 - How to Reach Everyone: Building Your List

    • Module 3 Video

    • Module 3 - Case Study

    • Module 3 - Quiz

    • Module 3 - Application/Reflection Exercise

  • 4

    Module 4 - Price like the Ritz

    • Module 4 Video

    • Module 4 - Case Study

    • Module 4 - Quiz

    • Module 4 - Application/Reflection Exercise

  • 5

    Module 5 - Titles for Wild Success

    • Module 5 Video

    • Module 5 - Case Study

    • Module 5 - Quiz

    • Module 5 - Application/Reflection Exercise

  • 6

    Module 6 - Branding Magic

    • Module 6 Video

    • Module 6 - Case Study

    • Module 6 - Quiz

    • Module 6 - Application/Reflection Exercise

  • 7

    Module 7 - Always Sweeten the Offer

    • Module 7 Video

    • Module 7 - Case Study

    • Module 7 - Quiz

    • Module 7 - Application/Reflection Exercise

  • 8

    Module 8 - Diversify: How Not to Be a Dinosaur

    • Module 8 Video

    • Module 8 - Case Study

    • Module 8 - Quiz

    • Module 8 - Application/Reflection Exercise

  • 9

    Module 9 - What Else Do You Need to Know?

    • Module 9 Video

    • Module 9 - Case Study

    • Module 9 - Quiz

    • Module 9 - Application/Reflection Exercise

  • 10

    Module 10 - The Hilton Hotels: A case study

    • Module 10 Video

    • Module 10 - Case Study

    • Module 10 - Quiz

    • Module 10 - Application/Reflection Exercise

  • 11

    Module 11 - Killer Newsletters and How to Start

    • Module 11 Video

    • Module 11 - Case Study

    • Module 11 - Quiz

    • Module 11 - Application/Reflection Exercise

  • 12

    Module 12 - Maximize Sales Via a Membership Website

    • Module 12 Video

    • Module 12 - Case Study

    • Module 12 - Quiz

    • Module 12 - Application/Reflection Exercise

  • 13

    Module 13 - Profits Via an International Association

    • Module 13 Video

    • Module 13 - Case Study

    • Module 13 - Quiz

    • Module 13 - Application/Reflection Exercise

  • 14

    Module 14 - Social Media 101

    • Module 14 Video

    • Module 14 - Case Study

    • Module 14 - Quiz

    • Module 14 - Application/Reflection Exercise

  • 15

    Module 15 - Aveda Cosmetics: A case study

    • Module 15 Video

    • Module 15 - Case Study

    • Module 15 - Quiz

    • Module 15 - Application/Reflection Exercise

  • 16

    Module 16 - Creating Community

    • Module 16 Video

    • Module 16 - Case Study

    • Module 16 - Quiz

    • Module 16 - Application/Reflection Exercise

  • 17

    Module 17 - Complaints, Customers, and Competition

    • Module 17 Video

    • Module 17 - Case Study

    • Module 17 - Quiz

    • Module 17 - Application/Reflection Exercise

  • 18

    Module 18 - Contribute

    • Module 18 Video

    • Module 18 - Case Study

    • Module 18 - Quiz

    • Module 18 - Application/Reflection Exercise

  • 19

    Module 19 - Plan for Retirement (at 20 or beyond)

    • Module 19 Video

    • Module 19 - Case Study

    • Module 19 - Quiz

    • Module 19 - Application/Reflection Exercise

  • 20

    Module 20 - Never Give Up

    • Module 20 Video

    • Module 20 - Case Study

    • Module 20 - Quiz

    • Module 20 - Application/Reflection Exercise

  • 21

    Module 21: What's Next?

    • Module 21 Video

    • Module 21 - Case Study

    • Module 21 - Quiz

    • Module 21 - Application/Reflection Exercise

    • What's Next for Your Business?

    • Additional Resources

    • Thank you

Free Expertizing Tips

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