Publicize

Achieve fame for your expertise and media attention for your business. Bonus: 365-day social media planner.
$349 - Join the Waitlist

Corporate Mentoring for Small Businesses: PUBLICIZE

Benefit from a wealth of corporate knowledge in this PUBLICIZE workshop built specially for small businesses. 21 audio modules of 5-10 minutes, each including a business thought-question to ponder, a case study, three or more tricks or tips to consider (without being overwhelmed), wisdom from the best of the world's business books, and data, research, anecdotes, and stories galore. Added Bonus: 365-day social media planner. Plus all of the below.

  • #1: Killer Soundbites

    What business couldn't benefit from tons of media attention? Fern's business has been featured in over 100 US publications in six months. Learn the secrets of her killer soundbites, and how the tips she uses to so consistently be quoted by the media, can work for your business.

  • #2: Social Media Success

    be totally overwhelming. But you don't need to do everything & be on all platforms to have a successful business, despite what 'they' say. Learn the handful of tricks you'll need to crush social media - without the overwhelm.

  • #3: Beyond Press Releases

    What if you could be featured on TV, and radio, and in magazines and online, *all the time*? What kind of game-changer would that be? Have you ever noticed that certain people are *always* featured by the press? What would that be worth to your business? Learn the secrets.

Each Module Includes:

  • A five to ten-minute audio with the tips and tricks critical for your business

  • A case study and quiz so you can assess your understanding of the module's content

  • An exercise so you can learn how to apply the content to your own business

  • Highlights of a relevant popular business book so you can benefit from the wisdom of others

  • Additional resources -- websites, courses, and book recommendations --for further exploration

  • And for VIP signups, the opportunity to participate in a MasterMind group tailored to your business needs to fuel your business success

Course curriculum

  • 1

    Module 1: Introduction

    • A Letter from Your Instructor - Welcome!

    • Module 1 Video

    • Module 1 - Using the Case Studies

    • Module 1 - Using the Quizzes

    • Module 1 - Using the Application/Reflection Exercise

    • Additional Resources
  • 2

    Module 2 - "I'm an Expert in..." (Writing Your Winning Elevator Pitch)

    • Module 2 video

    • Module 2 - Case Study

    • Module 2 - Quiz

    • Module 2 - Application/Reflection Exercise
  • 3

    Module 3 - Get Quoted By Journalists: Soundbites 1

    • Module 3 Video

    • Module 3 - Case Study

    • Module 3 - Quiz

    • Module 3 - Application/Reflection Exercise
  • 4

    Module 4 - Get Quoted by Journalists: Soundbites 2

    • Module 4 Video

    • Module 4 - Case Study

    • Module 4 - Quiz

    • Module 4 - Application/Reflection Exercise
  • 5

    Module 5 - Get Quoted by Journalists: Soundbites 3

    • Module 5 Video

    • Module 5 - Case Study

    • Module 5 - Quiz

    • Module 5 - Application/Reflection Exercise
  • 6

    Module 6 - Branding Magic

    • Module 6 Video

    • Module 6 - Case Study

    • Module 6 - Quiz

    • Module 6 - Application/Reflection Exercise
  • 7

    Module 7 - Fliers and Other High-Tech Tricks

    • Module 7 Video

    • Module 7 - Case Study

    • Module 7 - Quiz

    • Module 7 - Application/Reflection Exercise
  • 8

    Module 8 - Winning Press Releases (for magazines and newspapers)

    • Module 8 Video

    • Module 8 - Case Study

    • Module 8 - Quiz

    • Module 8 - Application/Reflection Exercise
  • 9

    Module 9 - Winning Press Releases (for TV and radio)

    • Module 9 Video

    • Module 9 - Case Study

    • Module 9 - Quiz

    • Module 9 - Application/Reflection Exercise
  • 10

    Module 10 - Press Release Secrets No One Shares

    • Module 10 Video

    • Module 10 - Case Study

    • Module 10 - Quiz

    • Module 10 - Application/Reflection Exercise
  • 11

    Module 11 - Becoming a Famous Speaker

    • Module 11 Video

    • Module 11 - Case Study

    • Module 11 - Quiz

    • Module 11 - Application/Reflection Exercise
  • 12

    Module 12 - Website Magic

    • Module 12 Video

    • Module 12 - Case Study

    • Module 12 - Quiz

    • Module 12 - Application/Reflection Exercise
  • 13

    Module 13 - Creating Holidays, Contests, and More

    • Module 13 Video

    • Module 13 - Case Study

    • Module 13 - Quiz

    • Module 13 - Application/Reflection Exercise
  • 14

    Module 14 - Should You Buy Ads?

    • Module 14 Video

    • Module 14 - Case Study

    • Module 14 - Quiz

    • Module 14 - Application/Reflection Exercise
  • 15

    Module 15 - Publish a Book

    • Module 15 Video

    • Module 15 - Case Study

    • Module 15 - Quiz

    • Module 15 - Application/Reflection Exercise
  • 16

    Module 16 - Networking on Steroids

    • Module 16 Video

    • Module 16 - Case Study

    • Module 16 - Quiz

    • Module 16 - Application/Reflection Exercise
  • 17

    Module 17 - Social Media in One Day

    • Module 17 Video

    • Module 17 - Case Study

    • Module 17 - Quiz

    • Module 17 - Application/Reflection Exercise
  • 18

    Module 18 - Secrets of Journalists

    • Module 18 Video

    • Module 18 - Case Study

    • Module 18 - Quiz

    • Module 18 - Application/Reflection Exercise
  • 19

    Module 19 - More Secrets of Journalists

    • Module 19 Video

    • Module 19 - Case Study

    • Module 19 - Quiz

    • Module 19 - Application/Reflection Exercise
  • 20

    Module 20 - Sell the Dream

    • Module 20 Video

    • Module 20 - Case Study

    • Module 20 - Quiz

    • Module 20 - Application/Reflection Exercise
  • 21

    Module 21: What's Next?

    • Module 21 Video

    • Module 21 - Case Study

    • Module 21 - Quiz

    • Module 21 - Application/Reflection Exercise

    • What's Next for Your Business?

    • Additional Resources

    • Thank you

Free Expertizing Tips

Please send me free Expertizing tips from time to time on how to Strategize, Publicize, and Monetize my business.